A webinar is a virtual meeting held on various online platforms in real time. The conference or presentation aims to educate the audience on multiple topics. A real estate online presentation seeks to give detailed information about various properties and deals in the real estate market. 
The virtual platform enables real estate companies such as Movoto to communicate to millions of people. It can act as an educative platform or a marketing platform. But how do you ensure that the real estate webinar is successful?
Use of high quality software
It is an online meeting, and the choice of software will determine the clarity of the images and your voice. There is numerous software available in the market, and you need to conduct adequate research to determine the best. Most of the cheapest software available may not offer the required output and may jeopardize the quality of your presentation.
The software you select should be easy to navigate and setup. Also, it should not limit the number of people who will attend the live meeting. Lastly, it should allow for the saving of the presentation for future references.
Allow for interactive sessions
The people attending the webinar have numerous questions concerning the real estate industry. In most instances, the topic you are discussing in your session may not answer all their questions. Thus you need to have a platform where the audience can ask questions.
In the presentation, you can hire professionals in various fields of real estate who will help in answering some of the questions. Having an influencer in your virtual meetings will increase the number of people interested in watching your webinar. 
Advertise your webinars
If you want a large number of people to watch your virtual presentations, massive advertising is inevitable. You can raise awareness through Facebook, Instagram, Twitter, among other social media platforms. In your advertising, you need to inform your audience of the exact time of the meeting and provide links to the meeting. You also need to indicate the theme of the conference and the various guests who will be attending.
Offer attractive deals
You can offer attractive deals for people who are attending the meeting. The deals will lure the audience to participate in your real estate meetings. For instance, you can offer a 20% discount on residential houses for people who attend online sessions. You can also provide free commodities such an e-book on real estate.
Select the appropriate time
You need to select the right time and day that your webinar will receive the highest traffic. In the selection criteria, you need to consider various time zones. You need to research the time zone of the demographic region you are targeting.
It is also crucial to find a day that most people are likely to attend. Evaluate their working schedules and find out the best time that a higher percentage of people are available. However, you can conduct your webinars on different days and times and investigate the most appropriate schedule for you.
Use the best equipment
In the virtual meeting, you will require different equipment such as microphones and phones. For the meeting to be successful, you need to ensure that your equipment is in good condition. Test the various gadgets before the commencement of the meeting and ensure they are working properly.
It would be best if you had spare equipment in case of any technical failure of the gadgets you are using. If you are well prepared, the webinar will flow smoothly without any hiccups.
Select a good topic for your audience
You can seek your audience’s opinions through various social media platforms about the topic that might interest them. From the feedback, you can select a topic that the majority of the people recommend. The issue of choice should educate and entertain your audience; thus, you need to gather up factual data in your research process. The topic should also be relevant to the real estate industry and the theme of the meeting.
Practice
Practicing involves scrutinizing your data and ensuring it is not contradictory to the topic you are discussing. You can also practice by reading out loud the significant points and mastering them before the actual webinar.
The practice process will also help to identify any errors in your presentation. You will also be able to identify technical problems in your electronic devices such as a microphone, laptop, and webinar software. Early detection will enable timely inspection and repair or replacement.
Conclusion
The webinar is an excellent platform for interacting with potential and existing clients and educating them about the real estate industry. However, you need to incorporate the above tips to ensure that the virtual presentation’s success is not jeopardized. For a high success rate, conduct massive webinar advertising, use the right tools, use influencers and practice.