The COVID-19 pandemic has disrupted the regular workflow of businesses. While the world was locked up, all of us relied heavily on the internet to get our hands on necessities. There is no denying that digital marketing strategies kept businesses afloat in these challenging times. Even though we are back on the recovery trajectory, digital marketing is here to stay, and video marketing is an essential component of the lot. Here is an interesting stat: 85% of people would like to see more videos from brands in 2021. Hence, it is time to gear up on your video marketing campaigns and buy YouTube subscribers.

In this article, we will talk about how video marketing can be a savior for startups and share tips on how to get the most out of it.

5 ways Video Marketing Will Boost the Growth Of Your Startup

Increase Brand Visibility:

Video is a supreme medium for visual storytelling. It allows businesses to generate awareness about their product/service, to convey their message to a larger audience.

Google research shows that 55% of consumers use online videos for shopping research. A multichannel online presence along with killer video content has the potential to make a brand go viral.

Startups can create videos using online video editor tools to tell their stories to the audience and emphasize how their product/service can help solve a problem. Content that resonates with the viewers will create a ripple effect, thereby bringing in more traffic to your website, and a chunk of them are undoubtedly your next potential customers.

Improve Conversion Rate:

As per reports, 93% of brands acquired new customers after implementing video marketing strategies across different social media. Intriguing, isn’t it? Video content has the power to bring in new leads. The human brain likes to visualize things, and video delivers ready-made imagery that helps process the information faster.

Customers expect to see videos while shopping for a product. As a business, you need to capitalize on this fact. Add videos on the landing page of your website. As per HubSpot, the majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase.

Hence, adding an explainer video alongside product descriptions is a smart choice. Conversion rates will improve because your customers can visualize using your product/service. This strategy, in turn, will boost sales.

Improve Search Engine Rankings:

The algorithm loves video content. Adding a relevant video on the landing page of your website will improve your organic search ranking. You can also use paid advertising to appear on top of the search results.

A study by Wistia reveals that people spend twice as much time on a website with a video compared to without it. Dwell time is a crucial factor when it comes to search engine rankings. Create engaging videos using online video editors like InVideo and optimize the SEO accordingly. When users start spending more time on your website, it will push your website up on the SERPs.

You can also upload videos on your business YouTube Channel, and Google will more likely show it on the search results.

Improve Connection With Customers:

Videos have the potential to build an emotional connection with your customers. One way to evoke a sense of trust with potential customers is by posting testimonial videos. When users see another person talking about their experience with a product or a service, they are more likely to invest in it too.

As per Optinmonster, 84% of people say they bought a product or service by watching a brand’s video. Customers often fear fraud when it comes to online shopping. Marketing videos that present products/services in the form of explainer videos eliminates the sense of doubt in skeptical customers.

Catches Attention Of Mobile Users:

As per eMarketer, more than 75% of all videos are played on mobile devices. YouTube also reports that mobile video consumption rises 100% every year. These statistics reveal that marketers should optimize videos for mobile devices- businesses should take advantage of this opportunity. Otherwise, they are losing out on a massive fraction of potential customers. If you are putting out branded content on YouTube, try personalizing the ads. It will be impactful on mobile users.

Optimizing videos for mobile devices has never been easy. Thanks to online video editors like InVideo, you can make a professional-looking video in a matter of minutes.

Tips To Harness The Power Of Video Marketing

• Plan Ahead: If you have a social media marketing team, plan your content for the next 3-4 months. It will give you the time and space to do all the scripting, sourcing props for shooting the videos, editing, etc.
• Share Across Social Media: Social media can be a game-changer when it comes to promoting your business. Share your explainer videos, DIY videos, customer testimonials across multiple platforms like Facebook, Instagram, TikTok, etc. Optimizing content for different social media can attract potential customers from the respective platforms, thus, increasing traffic.
• Create Short-Form Content: We live in the age of Instagram Reels and YouTube Shorts. Short-form content captures user attention more effectively than long videos/text.
• Diversify: Content should not become monotonous. Experiment with different forms of content and see what works best. In the end, customers will only engage with your content when it is something new and eye-catching.

Bonus tip: Include Thumbnails In Newsletters

Combination of videos with relevant text garners more attention than videos without any context. Hence, including thumbnails in your newsletters might just be a breakthrough in your marketing campaigns. Wistia conducted an experiment where they observed that customers engaged more with emails that contained a video thumbnail.

Parting Words

Video Marketing is still under-utilized. Some marketers want to avoid incorporating videos in their digital marketing campaigns because of hefty expenses. However, expense is not an issue if you start with InVideo. You can learn a few basic tips and get started right away.