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Are you a car fanatic? Does the sound of a purring engine get your heart thumping and make your palms sweat with the urge to get behind the wheel? Believe us when we say—we get it.

For some people, driving is more than just a commute to work or the supermarket; it’s a sport and a hobby. Whether you love to customize vehicles and get the most out of performance or collect rare cars (if you can afford it) there’s a reason the automobile industry is a multi-billion dollar moneymaker.

The United States is home to one of the largest automotive markets in the world. From vehicle production to auto parts manufacturing, the U.S. is considered a central hub for the global automotive industry. And with each passing year, vehicle sales continue to soar as automotive manufacturers push the bar with new technology and innovative designs.

Whether you’re into BMW or a simple Ford is more of your forte, car manufacturers are always searching for the next “big hit” when it comes to makes and models. This involves taking risks and sometimes missing the mark in terms of sales or vehicle reliability. Unfortunately, not all of these new models are bad. It would be easy to jump to the conclusion that a car no one is purchasing is a dud, however many times the car is highly rated but it simply just didn’t resonate with consumers.

Why does this happen? Well, there are different factors to consider, but most of the time it’s due to manufacturers trying to outdo one another, which can turn off a potential buyer. For example, when the Cadillac tried to compete with BMW with the CTS and ATS models, it was such a far departure from their normal Cadillac offerings that drivers looked the other way.

Below you’ll find 15 of the best cars that are currently on the market that no one is buying. We were personally shocked by #6.


15. BMW 3-series Sports Wagon

Image: Left Lane News

It makes sense that our list would begin with a station wagon. It should come as no surprise that the American public treats them with disdain, and BMW discovered the hard reality of this back in 2014. Despite having the perks of a sports sedan with expanded cargo space, consumers have rejected the 3-series with disdain. Since 2014, the model has only sold 3,687 units despite offering EPA ratings of 31/43 mpg.

14. Cadillac ATS

Image: Auto Trader

The Cadillac has gone through an evolution over the course of the last few years, suffering from an identity crisis that led the company to create the ATS and CTS series, which removes all the glitz and glam and offers up a sedan and coupe that could rival BMW. While the car is top-of-the-line, the radical departure from previous Cadillac models has left the ATS with very little to show for it.

13. Cadillac CTS

Image: Robb Report

If you’re looking for a sport sedan that rivals the BMW 3-series and 5-series, the Cadillac CTS is where it’s at.  With a twin-turbo V-6 and the luxury of targeted performance, the CTS should have taken off when it was unveiled in 2014. Sadly, it only pushed upwards of 30,000 units in lifetime sales. The truth is, it’s a better car than the BMW, but Cadillac sticklers are simply rejecting the new direction the company is going.

12. Ford Flex

Image: New York Daily News

When the Ford Flex first entered the scene, it was expected to match the Ford Explorer when it came to sales and consumer interest. However, since its unveiling, the Explorer has outsold the Flex 9 to 1. Taking a Range Rover and blending it with a Jeep Grand Wagoneer, the Ford Flex offers an SUV that’s quite, roomy and available in a 365-hp EcoBoost V6. Unfortunately, it has roughly only sold 23,800 units, making it a colossal turd in Ford’s eyes.

11. Jaguar XJ

Image: Car Scoops

There seems to be something amiss when it comes to the weird designs of luxury sedans. The Audi 8 had noise issues and the BMW 7-series suffers from goiter problems, so it makes no sense why the Jaguar XJ has been the miserable failure its become. From the sexy appearance made from lightweight aluminum to the business-class rear accommodations, the sedan honestly has everything going for it. Sadly, it only sold a miserable 4,300 units, despite being more than $20,000 cheaper than a comparable Mercedes-Benz. Madness, we say!

10. Mazda 5

Image: Auto Blog

Far more nimble to drive than the Dodge Grand Caravan and offering a spacious interior despite its compact nature, the Mazda 5 was a sales misfire for the company. Despite having excellent gas mileage, tidy design and six seat offerings, it only sold over 11,000 units in 2014. It’s a shame the model hasn’t become the success it should have been because it’s quite a sexy car.

9. Mazda 6

Image CNET

A stunning design from those that engineered the amazing Mazda 3, the Mazda 6 sedan is an absolute joy to drive. With the ability to go from 0 to 60 mph in 7 seconds and excellent gas mileage of 37 mpg on the highway, it’s a bummer no one went for it. With only 53,000 units in lifetime sales, the model is effectively the red-headed stepchild of the Mazda line. However, that doesn’t mean it lacks in quality. Sadly, drivers simply have bad taste!

8. Mercedes-Benz E-class Wagon

Image: Car and Driver

The station wagon is considered to be the bane of existence for most families, the sign of aging and endless soccer games. Mercedes hoped to remedy that issue with the E-class wagon, by providing a luxury take on the archaic car model. Sadly, it was a colossal failure, selling only 2,000 units during its first year in production. However, the E-class itself was an excellent vehicle, providing expansive cargo capacity and a low base MSRP of $59,000. Sadly, no driver wanted to take a trip back to the ’80s to get behind the wheel.

7. Porsche Cayman

Image: TopSpeed

The Porsche Cayman has been on the top ten best car lists for 8 years in a row, unfortunately it hasn’t sold well. No really, it stinks. Currently, the Cayman only pushes 2,000-3,000 units per year, which is unfortunate since it offers sharp reflexes, amazing steering and a top-of-the-line transmission. It also has a unique look that is perfect for someone who takes pride in aesthetics. We only wish more people would buy it.

6. Scion FRS

Image: Auto Guide

Toyota may be doing fine financially, but when it comes to the Scion FRS, we can’t say it’s one of their bestsellers. Despite having a playful appearance, excellent steering and mileage most car owners would go crazy for, it never resonated with audiences. Sales are currently on the downward spiral, with  FRS only moving about 10,000-14,000 units per year. A sad state of affairs indeed. We’d take one in every color!

5. Subaru-BRZ

Image: Car and Driver

The Suburu BRZ could be considered the twin to the Scion FRS and sadly, it’s not doing too well either. This small sport sedan, with two-door design and hatchback certainly has a lot going for it when it comes to speed and agility. However, sales prove its just not hitting the mark, with sales dwindling to 6,000 per year. Times are tough when it comes to designing cars that sell it seems.

4. Hyundai Genesis Sedan

Image: Auto Evolution

When Hyundai launched its Genesis sedan in 2009 it had one goal: to take on the luxury sedans from Japan and Europe. According to Hyundai, the Genesis had all of the capabilities and features to compete, and when it launched the reviews were stellar, even comparing it to the Lexus. Unfortunately, buyers weren’t that interested and the monthly sales for the Genesis have maintained a steady 1500 units.

3. Suzuki Kizashi

Image: Motor Trend

This smart, small family sedan is the perfect car for a family of three (or four). Not only is it practical, but it offers up an attractive design with buttoned-down suspension and excellent gas mileage. Unfortunately, the Kizashi never took off and has only sold 500 units per month since its launch. The problem isn’t with the car, but brand recognition. Suzuki really dropped the ball on marketing and consumer education, which has left this car to flounder all on its own.

2. Volvo S60

Image: Car and Driver

The Volvo S60 is a perfectly designed sedan that was a hit with auto critics when it came to the market, but never took off in terms of sales. Featuring a stunning interior, powerful engine and smooth steering, the luxury cruiser offers great gas mileage for a fair entry price. However, drivers never saw it as a true sports sedan because of its front wheel drive. This led to S60 only moving 2,500 units (give or take) per month. It’s tough to go up against BMW and Mercedes in today’s market.

1. Kia Rio

Image: Moulded Around You

Critics may adore this tiny but mighty car; however, drivers are giving it a big “no thanks.” Despite having one of the most powerful engines out of all of the subcompact cars, the Kia Rio has failed to resonate with American drivers, which is unfortunate because it’s extremely spacious for its size and has a great amount of storage space. Sadly, when released in 2016 it took Kia dealerships an average of four months to get the cars to move off the lot. You win some and lose some we suppose.