9. Aim Below or At Invoice Price
The invoice, or dealer cost, is the price that the dealer paid the manufacturer for the car. The reason you want to aim at that or below that price is because some dealers will try to profit enormously by upping the sale price. Do a little research into the average dealer cost for the car you’re looking into and ask the dealer to see the number they give you so you won’t get fooled into overpaying. Lastly, don’t always believe what the dealer says the cost was because they’re not always the most honest; the best thing to do is check with the manufacturer for rebates.