4. Coupons
Restaurants, as well as major retail outlets are known for using coupons to entice customers to spend more. Whether it’s $10 off a $50 purchase or a get one dinner free with the purchase of a full-priced entree, these coupons are ways to get the consumer into the store/restaurant and spend. However, it’s the fine print that needs to be focused on because the exclusions are usually extensive and a way to corner the customer to purchase what the company wants that’s more profitable.