Sky Accountants

15. No Dollar Signs on Menus

Newsmax

One reason that restaurants avoid using dollar signs in their menus is they don’t want to remind customers they’re spending money. According to research conducted by Cornell University, guests who were given menus without dollar signs actually spent more money than those who were using menus with dollar signs. The removal of dollar signs allows the customer to focus on the enjoyment of their food rather than the overall cost.